Before beginning a process of convincing others of your trustworthiness, it is important to be aware of the variety of forms of appearance available to you in order to design an effective impression on your subject. Both your personal characteristics and background can serve as useful tools as categorized below.

  1. Your Face
  2. Your Voice
  3. Your Smell
  4. Your Name
  5. The Expression of Your Emotions
  6. Your Achievements
  7. Your Social Status
  8. Your Private Lifestyle
  9. Your Attitude With Others
  10. Your Cultural Background
  11. Your Energy
  12. Your Ideas/Political Position
  13. Your Ongoing Projects
  14. Your Goals
  15. Your Attributes
  16. Your Experience


  Others’ personality

The way others process their perceptions of you also relies on their own personality traits and past experiences. Refer to the section OTHERS for more information.

Salience of information

People often form their impressions of others very quickly with only minimal knowledge. They tend to focus on the most obvious points rather than noting background information. The more novel or obvious a factor is, the more likely they are to focus on it.


Note: Even if research has highlighted the subjective nature of perception, revealing a number of biases that are relied upon to cope with the enormous complexity of social information, people continue to unconsciously use their impression when deciding whether the person is trustworthy or not.